Privacy Policy
Last updated: 01.01.26
BabyLora (“we”, “us”, “our”) operates an online store selling electronic breast pumps and related accessories. We are committed to protecting your privacy and handling your personal data in a transparent and secure manner.
This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit or make a purchase from our Shopify store.
1. Company Information
Business name: BabyLora
Location: Riga, Latvia
Email: megnis.enterprise@gmail.com
If you have any questions about this Privacy Policy or your personal data, please contact us at the email above.
2. Personal Information We Collect
When you visit or make a purchase from our store, we may collect the following information:
2.1 Information You Provide
• Full name
• Billing and shipping address
• Email address
• Phone number
• Payment information (processed securely by third-party payment providers; we do not store full card details)
• Order details and purchase history
• Customer service communications
2.2 Automatically Collected Information
• IP address
• Browser type and device information
• Time zone
• Cookies and similar tracking technologies
• Pages visited and interactions with our website
3. How We Use Your Personal Data
We use your information to:
• Process and fulfill orders
• Communicate with you about your purchase
• Provide customer support
• Detect and prevent fraud or abuse
• Improve our website and services
• Comply with legal and regulatory obligations
• Send marketing emails (only if you have given consent; you may unsubscribe at any time)
4. Legal Basis for Processing (GDPR)
For customers in the European Economic Area (EEA), we process personal data under the following legal bases:
• Contractual necessity – to fulfill your order
• Legal obligation – accounting, tax, and consumer protection laws
• Legitimate interest – fraud prevention, service improvement
• Consent – marketing communications and cookies (where applicable)
5. Sharing Your Personal Information
We share personal data only when necessary, including with:
• Shopify (our e-commerce platform)
• Payment providers (Visa, Mastercard, Apple Pay)
• Shipping and logistics partners
• IT and analytics services (e.g., performance and security tools)
• Legal authorities, if required by law
All third parties are required to protect your data and use it only for the intended purpose.
6. International Data Transfers
Your data may be transferred outside the EU (for example, to Shopify servers or payment providers).
When this happens, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or equivalent protections required under GDPR.
7. Data Retention
We retain personal data only as long as necessary to:
• Fulfill orders and provide services
• Meet legal, accounting, and tax requirements
• Resolve disputes and enforce agreements
When data is no longer required, it is securely deleted or anonymized.
8. Your Rights
Depending on your location, you may have the right to:
• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Restrict or object to processing
• Withdraw consent at any time
• Request data portability
• Lodge a complaint with a data protection authority
EU customers may contact their local Data Protection Authority (DPA).
To exercise your rights, email megnis.enterprise@gmail.com.
9. Cookies & Tracking Technologies
We use cookies to:
• Enable essential store functionality
• Analyze website performance
• Improve user experience
You can manage or disable cookies through your browser settings. Note that disabling cookies may affect site functionality.
10. Data Security
We take reasonable technical and organizational measures to protect your personal data, including:
• Secure servers
• Encrypted payment processing
• Restricted internal access
However, no method of transmission over the internet is 100% secure.
11. Children’s Privacy
Our store is not intended for children under 18 years of age.
We do not knowingly collect personal data from minors.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in legal requirements or business practices.
The updated version will be posted on this page with a revised “Last updated” date.
13. Contact Information
If you have questions, concerns, or requests related to this Privacy Policy or your personal data, please contact:
Email: megnis.enterprise@gmail.com
Business name: BabyLora
Location: Riga, Latvia